It's clear to everyone that company's brand is a valuable property. Often hundreds of millions of dollars were used to create the brand over decades. It creates instant recognition and trust.
That is the reason why bad guys are hijacking well-known brands every day, and why corporations protect their brands—for very good reason.
In a recent report published by RiskIQ, results from a survey of over 1,600 U.S. and U.K. information security leaders across verticals, provided insights into their cyber-risk concerns and plans for 2018. What shows up as #3? Brand.