Second Quarter 2017 Top-Clicked Phishing Email Subjects [INFOGRAPHIC]

KnowBe4 customers run millions of phishing tests per year, and we report at least quarterly on the latest top-clicked phishing email subjects so our customers know what the highest-risk phishing templates are. That way they can keep up with current threats and innoculate their last line of defense, their users, against the most prevalent social engineering attacks. 

This infographic shows the most frequently clicked phishing emails from Q2 2017 in 3 separate categories: subjects related to social media, general emails and 'In The Wild' attacks that we received from our customers by employees clicking the Phish Alert Button on real phishing emails and sending the email to us for analysis. 

While the results show that users click most frequently on business-related subject lines (“Security Alert” is the highest ranked at 21 percent), they still click with alarming frequency on subject lines completely unrelated to work topics:


Note that the last category of emails have made it through all the filters and into the inbox of the employee. A multi-layered defense is critical because each layer has different points of effectiveness and ineffectiveness. That is one of the reasons we continue to remind IT pros that creating a human firewall is an essential last line of defense which you cannot do without.  

How Can This Help My Organization?

Armed with this data, KnowBe4 customers can set up phishing campaigns using templates related to these subjects to strengthen their human firewall. We recommend starting with 1- and 2-star level tests --these are easier to spot -- and over a 12-month period increase the difficulty level to 4- and 5-star templates which are much harder to identify. 

You can even target specific groups, departments, and/or individuals with phish of differing maturity levels. That can allow security leaders to inject training at a maturity level that is most likely to help each group – and it also allows for some gamification.

Phishing Emails Remain the #1 Infection Vector

According to Osterman Research, email has been the number one infection vector since 2014. It’s an effective method because it gives attackers more control than simply placing traps on the web and hoping that people will fall for them. Instead, attackers craft and distribute enticing material using both random and targeted means. This method gives the cybercriminals greater control in selecting potential victims, leveraging multiple psychological triggers and engaging in what amounts to a continuous maturity cycle.

Free Phish Alert Button

When new spear phishing campaigns hit your organization, it is vital that IT staff be alerted immediately. One of the easiest ways to convert your employees from potential targets and victims into allies and partners in the fight against cybercrime is to roll out KnowBe4's free Phish Alert Button to your employees' desktops. Once installed, the Phish Alert Button allows your users on the front lines to sound the alarm when suspicious and potentially dangerous phishing emails slip past the other layers of protection your organization relies on to keep the bad guys at bay.

Get Your Phish Alert Button

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