At a Sept 15, 2015 Town Hall Q&A session at Facebook headquarters, Zuckerberg mentioned that for years users had been asking about a 'dislike button', and that Facebook was finally working on such an option. He went on to clarify that this would not be a "downvote" for a post, but more meant to communicate empathy in case of bad news.
Well, scammers all over the Internet jumped on this like flies on manure, and came out with a multitude of scenarios trying to lure users to "get the new dislike button" in their profile. Over the years there have been a multitude of similar scams.
End-users falling for these attacks wind up giving out confidential information, install malware on their machine, install rogue browser plugins and/or get inundated with unwanted phone calls, emails and snail mail trying to sell them various products. I suggest you send your users, friends and family something like the following. Feel free to copy/paste/edit:
"Facebook's CEO Zuckerberg recently answered a question about a "dislike" button in a forum. Did he promise one? Not really. They are working on a button you can click to show empathy if someone posts some bad news.
In the mean time, Internet lowlifes have jumped on this and are sending people phishing emails with the false promise they can get the new 'dislike' button in their profile. But if you click on any of these links, you may be tricked in giving out personal information, install malware on your computer or be spammed to death with all kinds of offers.
If you see any email, message, or posting about a Facebook dislike button, know this is almost certainly a scam. Click on nothing, do not open any attachment, do not fill out any forms and do not forward this to your friends and/or Facebook groups. Remember: 'If in doubt, throw it out!'"
If you are a KnowBe4 customer, you can use a new phishing template from the Current Events campaign to inoculate your users. The title of the template is: Invitation: "Facebook Dislike Button Early Release". If you aren't a customer yet, find out how affordable this is for your organization and be pleasantly surprised: