A recent surge in mobile pop-ups, even on reputable sites, has left people more frustrated than ever.
"I do think it's new that the ads are so pervasive and are on first-tier publishers," says Anil Dash, CEO of the software engineering firm Fog Creek. "
These things used to be relegated to garbage sites, now it's happening on the New York Times."
This is a problem that affects countless sites, with a fix proving elusive so far.
Publishers are particularly vulnerable, because they often rely on third-party ad networks for revenue. As a result, they can find themselves at the mercy of whatever a given ad network doles out. Even if publishers use only reputable services, those ad networks can themselves get duped. Most ad-blocking services still rely on generating "blacklists" of malicious sites, and it's difficult to keep up with the rapid transformations attackers use to stay ahead.
Train those users!