Phishing and Impersonated Brands

Stu Sjouwerman | Feb 16, 2021

Phishing and Impersonated BrandsMicrosoft is still the most impersonated brand for phishing campaigns, according to researchers at Vade Secure. The security firm spotted 30,621 unique Microsoft-related phishing URLs in 2020. The researchers note that “[a] single unique phishing URL could be used in hundreds or even thousands of phishing emails.” Facebook was the second most impersonated, with 14,876 unique phishing URLs. PayPal came in third, followed by Chase and eBay.

“COVID-19 colored everything in 2020, so it’s not surprising that cloud came out on top,” the researchers write. “As the working world switched to remote, the need for cloud-based solutions skyrocketed. Microsoft Teams users increased from 44 million in March 2020 to 75 million in April 2020. Meanwhile, Facebook, Google, and Netflix saw big financial gains during COVID-19, and each is in the top 20.”

E-commerce phishing has also been on the rise due to the pandemic, and some new brands have made it to the top ten list.

“New to the Phishers’ Favorites list, Rakuten, a Japanese e-commerce company, made its first appearance on the list, coming in at #6,” the researchers write. “Rakuten’s rise is thanks to a large spike in phishing activity in Q3 2020, when Vade Secure detected a 485 percent increase in Rakuten phishing URLs.”

The researchers also observed a year-over-year increase in phishing emails laden with the Emotet banking Trojan.

“Phishing emails weaponized with malware also featured prominently in 2020,” Vade Secure says. “Emotet, which had gone silent in early 2020, returned briefly in the spring and came roaring back in the fall. A wave of Emotet malware emails hit Microsoft users in September, with a single-day high of 1,799 phishing URLs and 13,617 for the quarter, a 44 percent increase from Q2.”

Trends in phishing lures change over time, but the underlying hallmarks of social engineering remain the same. New-school security awareness training can help your employees recognize phishing emails and other social engineering attacks.

Vade Secure has the story.

Discover Your Organization’s Phish-prone™ Percentage

Ninety-one percent of data breaches begin with spear phishing. Launch our Free Phishing Security Test for up to 100 users to uncover your team's vulnerability and see how your security posture stacks up against industry benchmarks.

Get Your Free Phishing Security Test

Secure the Digital Workforce: Human + AI

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.