Ben Tomhave posted a great article on his "The Falcon's View" blog. Loved the concept and I'm cross-posting the whole thing in it's entirety without any edits with grateful acknowledgement:
"I recently had the privilege of attending BJ Fogg's Behavior Design Boot Camp. For those unfamiliar with Fogg's work, he started out doing research on Persuasive Technology back in the 90s, which has become the basis for most modern uses of technology to influence people (for example, use of Facebook user data to influence the 2016 US Presidential Election). The focus of the boot camp was around "behavior design," which was suggested to me by a friend who's a leading expert in modern, progress security awareness program management.
"Thinking about how best to apply this new-found knowledge, I've been mulling opportunities for application of Fogg models and methods. Suddenly, it occurred to me, "Hey, you know what we really need is a new sub-field that combines all aspects of security behavior design, such as security awareness, anti-phishing, social engineering, and even UEBA." I concluded that maybe this sub-field would be called something like "behavioral security" and started doing searches on the topic.
"Well, low-and-behold, it already exists! There is already a well-established sub-field within information security (infosec) known as "Behavioral Information Security." Most of the literature I've found (and there's a lot in academia) has popped-up over the past 5 years or so. However, I did find a reference to "behavioral security" dating back to May 2004 (see "Behavioral network security: Is it right for your company?").
"Going forward, I believe that organizations and standards should stop listing "security awareness" as a single line item requirement, and instead pivot to the expanding domain of "behavioral infosec." NIST CSF would be a great place to start (though I'm assuming it's too late for the v1.1 release, expected sometime soon). Nonetheless, I will be using this phrasing and description going forward.
"The inevitable question you might have is, "How do you define the domain/sub-field of Behavioral Information Security?" To me, the answer is quite simple: Any practice or capability that monitors or seeks to modify human behavior to reduce risk or improve security falls under behavioral infosec. These practice areas would include everything from modern, progressive security education, training, and awareness programs (these are programs well beyond posters and blind anti-phishing, including developer education tied to appsec testing data), progressive anti-phishing programs (that is, those that baseline and then measure impact), all forms of social engineering (including red team testing, blue team testing, etc.), and user behavior monitoring through tools like UEBA (User and Entity Behavior Analytics).
"Behavioral InfoSec Engineering programs and teams should be instantiated that are charged with these practice areas (definitely security awareness and various testing, measuring, and reporting practices). Personnel should be suitably trained, not just in analytical areas, but also in technical areas in order to best develop technical content and practices designed to impact human behavior.
"Lastly, why human behavior as a focus? Because reports (like VzB DBIR) consistently report year after year after year that one wrong click by a human can break an entire security chain. Thus, we need to help people make better decisions. This notion is also very DevOps-friendly thinking. We should not want to see large security programs built and maintained within organizations, but rather must work to thoroughly embed as many security practices and decisions as possible within non-security teams in order to improve security overall (this is something emphasized in DevSecOps programs). Security resources will never scale sufficiently on their own, which means we have to scale in other ways.
As an added bonus, to see the power of behavior design, I strongly recommend trying out BJ Fogg's "Tiny Habits" program, which is freely available here: http://tinyhabits.com/ cheers and good luck!"
