KnowBe4’s Interactive Phishing Analysis Center: Keep Your Finger On The Pulse

As a security awareness practitioner, keeping your pulse on industry - and geographical - benchmarking data and best practices is always a good way to measure your organization’s security awareness success.

That’s why KnowBe4 has launched its Phishing Benchmarking Analysis Center. It’s intended as a fun, interactive digital hub that allows you to slice and dice security awareness benchmarking data from across various industries and geographical regions.

Understand how your company compares to other organizations across 19 different industries and seven geographical locations when it comes to Phish-prone Percentage (PPP), the number of employees that are likely to fall for a phishing or social engineering scam. 

Here are some other key stats from this year’s data: 

• For 2023, the overall PPP baseline average across all industries and size organizations was 33.2%, meaning just less than a third of an organization’s employee base could be at risk of clicking on a phishing email prior to receiving training.
• However, only 18.5% of those same users will fail within 90 days of completing their first KnowBe4 training.
• After at least a year on the KnowBe4 platform, only 5.4% of those users will fail a phishing test.
• Organizations improved their susceptibility to phishing attacks by an average of 82% in one year by following our recommended approach.
• Across small and medium organizations, the healthcare and pharmaceuticals industry has the highest PPP of 32.3% and 35.8%, respectively.
• Across large organizations, the insurance industry remains the most at risk for a second consecutive year with a PPP of 53.2%, relatively unchanged from 2022.

Check out the new interactive analysis center to see the data for your industry and region, find region-specific guides for Africa, Asia, Europe, North America, Oceania, South America, and United Kingdom & Ireland, and you can also see the above data in an infographic: