How to Run a Successful Security Awareness Training Program

Stu Sjouwerman | Sep 20, 2021

As thinking about how to strengthen your security awareness training program is probably top of mind.

Luckily, we've got you covered with helpful tips you can use to run a strong security awareness training program in your organization! We asked our Security Awareness Advocates for their expert advice on questions like how to get started, how to motivate your users, and how to develop a strong security culture over time. Hear what they had to say:

 

Critical components of a successful security awareness program:

 

Key takeaways:

  • Use good, high quality content that’s highly relevant to your users
  • Reinforce the training with regular simulated phishing attacks
  • Stay current with what is happening in real phishing attacks - mirror the topics and methods used by cybercriminals

How to motivate your users to do their training on time:

 

Key takeaways:

  • Lead with a carrot, not a stick! Reward users upon completion (could be a sticker, certificate, raffling off a gift card, etc.)
  • Make it a game and create healthy competition between departments or other groups
  • Get your leadership involved publicly - make sure it’s well known and seen. It will make the rest of the organization want to follow in their footsteps

How to gain and maintain executive support for your security awareness program:

 

Key takeaways:

  • Speak their language: Don’t get too technical, and tie it to business objectives (risk, reputation, business benefits, profit and loss impact, etc.)
  • Address the “why” and how does it help your organization be more successful
  • Talk about cybersecurity in the news, how it was a result of human error, and how this program will help to mitigate human error

How to measure the benefits of a successful security awareness program:

 

Key takeaways:

  • Track metrics like the phish-prone percentage of your organization or number of phishing emails reported over time
  • Conduct surveys with different stakeholders to gauge their perception of the program’s success
  • Whatever you use to measure success, make sure it is defined, agreed upon and tracked

How to develop a stronger security awareness culture over time:

 

Key takeaways:

  • Evaluate your organization against the 7 dimensions of security culture, and measure it against your industry’s benchmarks (we have done studies on this!)
  • Tie your security culture into your overall organizational culture so the two are not at odds
  • Understand that there is no fast track to a good security culture - by consistently following the advice above, you will develop a strong security awareness culture over time

We hope these tips can help you implement a lasting and successful security awareness training program in your organization. We also have a PDF with all of these security awareness program tips on one sheet.

Ready to Build a Security Culture That Lasts?

Stop treating training like a checkbox exercise. Using 15+ years of behavioral data, our AI-powered platform personalizes training for every user to significantly reduce human risk and stop attacks before they start.

Get a Quote

Secure the Digital Workforce: Human + AI

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.