How a Coca-Cola Exec Fell for a Hacker's E-mail Trick



In the annals of what-was-I-thinking moments in computer security, this has to be one of the most gobsmacking. According to a Bloomberg News investigation of a series of undisclosed corporate data breaches, Coca-Cola was deeply penetrated by hackers in 2009 in what started with an e-mail with this subject line: “Save power is save money! (from CEO)” The message landed in executive Paul Etchells’s inbox on Feb. 16, 2009, according to a document obtained by Bloomberg. Here is the story of how some security awareness training could have potentially saved a deal in the hundreds of millions.








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