Richard Stiennon at Forbes has a very good point. "My oft repeated advice for technology vendors is that security sells. Given a choice between two vendors of similar products or services an informed buyer will head for the vendor that can better protect his or her data. Large technology vendors forget this. Cisco, Juniper, Oracle, and Microsoft might have security initiatives and even good sales of security products. But security takes a back seat to functionality too often. Why are there no no secure switches? secure apps for Windows? or secure databases? I like to think that the success of Apples computers is based in large part on the higher perception of security around their products. (Although it is really a lack of threats that leads to this conclusion)." Read his full blog post here