A Look at Phishing Keywords

Stu Sjouwerman | Sep 9, 2021

Look at Phishing KeywordsResearchers at Expel offer a useful list of the top keywords used in phishing emails. First on the list is the word “invoice,” which is a general term that will be relevant to most organizations.

“Generic business terminology doesn’t immediately stand out as suspicious and maximizes relevance to the most potential recipients by blending in with legitimate emails, which presents challenges for security technology,” the researchers write. “Most people are also inclined to respond promptly to communications from co-workers, vendors or clients if they believe action is required, like returning an invoice.”

The word “new” is another potential red flag, since it will grab a user’s attention.

“‘New’ is commonly used in legitimate communications and notifications, and aims to raise the recipient’s interest,” Expel says. “People are drawn to new things in their inbox, wanting to make sure they don’t miss something important.”

Another common word used in phishing emails is “required,” which preys on a user’s sense of urgency.

“Keywords that promote action or a sense of urgency are favorites among attackers because they prompt people to click without taking as much time to think,” the researchers write. “‘Required’ also targets employees’ sense of responsibility to urge them to quickly take action.”

Expel notes that multifactor authentication (MFA) is an extremely important layer of defense against phishing attacks. While MFA isn’t foolproof, it makes it much more difficult for an attacker to breach an account even if they have the account’s credentials. The researchers add that employee education is another important layer of defense.

“Another important thing orgs can do to prevent successful phishing campaigns is to develop comprehensive phishing education programs,” Expel says. “Orgs should stay up-to-date on the latest phishing trends to update their policies and educate employees when new tactics are at play. Beyond training sessions, regularly test employees with mock phishing emails (and provide feedback on what in the email was suspicious) so they continue to learn, hone their detection skills, and know how to report suspicious emails in their inbox.”

New-school security awareness training can teach your employees to follow security best practices and enable them to recognize red flags associated with social engineering attacks.

Expel has the story.

Topics: Phishing

Discover Your Organization’s Phish-prone™ Percentage

Ninety-one percent of data breaches begin with spear phishing. Launch our Free Phishing Security Test for up to 100 users to uncover your team's vulnerability and see how your security posture stacks up against industry benchmarks.

Get Your Free Phishing Security Test

Secure the Digital Workforce: Human + AI

KnowBe4 empowers the human and AI workforce to make safer security decisions every day. Trusted by over 70,000 organizations worldwide, we help strengthen security culture and manage risk. Our comprehensive AI-driven platform includes awareness and compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, AI Defense Agents, agent security and more. As the only global security platform of its kind, KnowBe4 provides personalized content, tools, and techniques to keep the modern workforce safe from phishing, vishing, deepfakes, and emerging threats.

Get the latest insights, trends and security news. Subscribe to CyberheistNews.