My Top 7 Cybersecurity Reflections for 2024

Evangelists-Anna CollardThe digital landscape is evolving at an exponential rate, and with it, the cybersecurity challenges we face.

As we approach 2024, I've reflected on the insights gleaned from recent discussions I was privileged to partake in, such as the World Economic Forum's annual cybersecurity conference, ThreatCon and conversations with industry leaders, academics, and government representatives.

Here are my top seven takeaways for 2024:

The Weaponization of Deepfakes in Politics:

We are bracing for a storm stirred by the advancements in deepfake technology. Generative Artificial Intelligence (GAI) and Large Language Models (LLMs) have transformed the creation of deepfakes from a niche skill to a widely accessible tool. These AI-generated pieces can convincingly depict real individuals saying or doing things they never did, resulting in misleading content that can profoundly influence public opinion.

With the increased accessibility of GAI tools, today’s creators of deepfakes do not need technical know-how or deep pockets to generate hyper-realistic synthetic video, audio, or image versions of real people. When abused for political manipulation, the capability of deepfakes to fabricate convincing disinformation, could result in voter abstention, swaying elections, societal polarisation, discrediting public figures, or even inciting geopolitical tensions.

  • Favorite quote: “Deepfakes are ranked as one of the most worrying uses of AI, particularly in the realm of political manipulation (Caldwell et al., 2020).”

The Rise of Sophisticated Social Engineering:

Just like with the advancements in AI being abused for deepfake creation and political manipulation, so too will these advancements benefit methods employed by cybercriminals for fraud, cyber extortion and other nefarious purposes. We can expect to see more sophisticated, AI-powered social engineering attacks that exploit human behavior as well as automate the exploitation of vulnerabilities within systems and processes. This will necessitate a corresponding advancement in our defensive tactics and tools.

  • Favorite quote: “AI as the third renaissance” – WEF Cybersecurity Annual Meeting

AI-Powered Cyber Defense Systems:

In the wake of increasing cyber threats, AI will play a pivotal role in defense mechanisms. Organizations will leverage AI for better detection capabilities and incident response, addressing the skill shortages through automation. Cyber resilience will no longer be a siloed IT concern but a strategic priority acknowledged across all levels of business operations.

  • Favorite quote: “We can’t be an effective security organization without data processed by machines, which makes our security teams, AI teams” – WEF Cybersecurity Annual Meeting

Mental Wellbeing as a Cybersecurity Cornerstone:

The mental health of cybersecurity professionals is critical to the resilience of our digital defenses. In 2024, organizations will have to prioritize the psychological safety of their cybersecurity teams. There will be a heightened focus on reducing burnout, addressing the needs of neurodiverse team members, and creating a security culture that recognizes the signs of stress and responds with support and empathy. This shift towards a more human-centric approach will not only improve the wellbeing of individuals but will also lead to stronger organizational security postures.

  • Favorite quote: “Resilient organizations need leaders who invest in building mental and physical resilience in themselves and their people.” – WEF Cybersecurity Annual Meeting

Responsive and Agile Governance:

The rapid evolution of technology and cyber threats will outpace traditional regulatory mechanisms, demanding more agile and responsive governance. Regulators will need to adapt swiftly to the changing landscape, crafting legislation that balances innovation with protection.

As deepfakes and other AI-driven threats grow in complexity, lawmakers will be pressed to modernize their approaches to ensure effective oversight and enforcement. These approaches will need to be designed to adapt quickly to new threats and technologies, with an emphasis on risk-based policymaking and international cooperation.

  • Favorite quote: “We need to provide legislative and economic incentives for safer environments. Incentivize platforms to embrace Security, Trust, Safety and Resilience by Design’ principles.” – WEF Cybersecurity Annual Meeting 

Collaborative Approaches to Cyber Challenges:

No single entity can tackle the cyber threats of tomorrow alone and siloed efforts will fall short. We need increased collaboration between governments, private sectors, and civil society to develop integrative solutions to complex cyber issues. Multilateral platforms and public-private partnerships will be crucial in sharing knowledge, setting standards, and responding to incidents more effectively.

  • Favorite quote: “We aim to bring together leading experts, and researchers, from Government, Academia and Industry from around the world to explore the cutting edge of cybersecurity and foster multilateral collaboration and cooperation” Prof.  Manoj Maharaj ThreatCon – 2023 

Cybersecurity in Emerging Markets: 

The cybersecurity landscape in Africa will garner more attention as digitization grows across the continent. Despite the current under-prioritization and underfunding, there will have to be a push towards building cyber resilience. 2024 will underscore the geopolitical significance of cybersecurity and as digitization accelerates, so too does the vulnerability to cyber attacks.

Investment in capacity building and cyber defense will become critical in our region and I anticipate (hope) an increase in digital skills training and public awareness campaigns, driven by both local and international efforts.

  • Favorite quote: “Africa’s digital revolution carries with it significant potential for benefit, but also enormous downsides, threats and challenges” (Nate Allen | Matthew La Lime | Tomslin Samme-Nlar)


The cybersecurity landscape of 2024 will be marked by an intensification of AI-fueled social engineering and cyber threats, but also bring more integration of AI in defense strategies. We will have to make international collaborative efforts to bolster cybersecurity in emerging markets, with a special focus on Africa due to its increasing digital dependency.

Collaboration will emerge as a key theme, as stakeholders across various sectors will have to join forces to meet the cyber challenges head-on. Finally, legal and ethical paradigms will have to shift to keep pace with technology innovations and threats. One thing is clear: adaptability, resilience, and collective effort will be the hallmarks of successful cybersecurity strategies in 2024 and beyond.

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