You know that "security awareness" is key to a comprehensive security strategy. But just because someone is aware doesn't mean they care. So how can you design programs that work with, rather than against, human nature? Here's the great news. Creating a security awareness strategy that not only educates, but reinforces good behaviors can be achieved and we'll show you how.
Perry Carpenter, Chief Evangelist and Strategy Officer for KnowBe4, unpacks a number of key elements from his new book Transformational Security Awareness. What Neuroscientists, Storytellers, and Marketers can Teach Us About Driving Secure Behaviors.
Drawn from his experience as an awareness practitioner, CISO mentor, researcher, and author, Perry will dive into ideas like how to use "Trojan Horses for the Mind," how to leverage social dynamics to drive behavior and shape culture, and will unveil some exciting new behavior models that will help you stop the bad guys in their tracks.
This presentation will take a deep (and practical) dive into:
- How to understand and design for behavioral segments
- How to successfully debug bad behaviors
- How to influence motivation in three different ways
- And why it is important to live your awareness program through the eyes of your audience
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