Analyst reports aim to provide market insights. But when it comes to Human Risk Management (HRM), we’ve noticed that they often fall short of capturing the full picture. You already know that we are the undisputed leader in the essential areas that have been standard features in the security awareness market for years. Those capabilities are why we’ve become the largest vendor in the space.
But for years now we have exceeded just those standard features. Here are just a few additional examples of why KnowBe4 stands out as the clear leader in the HRM space — and why it matters for your organization.
Unmatched Scale and Market Presence
Size matters in cybersecurity. Here's how KnowBe4 dominates the HRM landscape:
- 70,000+ Global Customers: Our customer base dwarfs our competitors. This isn't just a number — it's a testament to our trusted products and market leadership.
- Geographic Reach: We operate in more countries and support more languages than any other HRM vendor. Global presence means comprehensive protection.
- Product Depth: Our suite — including KSAT, PhishER Plus, SecurityCoach and CompliancePlus — offers unparalleled breadth in addressing human risk.
- Nearly 2,200 strong HRM-Focused Workforce: Our team, solely focused on building the future of HRM, dramatically outscales every other vendor in the space.
The Adoption Reality Check
The recently published Forrester Wave reports a 10% adoption rate for SecurityCoach, a relatively new product that is part of our core HRM functionality (e.g. real-time coaching, granular user risk scores, GenAI capabilities, etc.) as a potential weakness. But let's put that in perspective:
- Given the sheer size of the KnowBe4 customer base, the 10% SecurityCoach adoption percentage likely exceeds the total customer count of most of our competitors' entire product suites.
- Question to consider: How many of our competitors can claim to have that many accounts using advanced HRM functionality?
Innovation at Scale
Our leadership in HRM is evidenced by our robust product ecosystem:
- AI Pioneer in HRM: We've been implementing AI in meaningful ways since 2016, starting with the first AIDA beta. Our early adoption of AI technology gives us a significant head start in the industry.
- Generative AI Advancements: Recent breakthroughs in Generative AI are allowing us to double down on AI as a critical component of the future of HRM. We're leveraging these advancements to create more personalized, adaptive and effective security awareness solutions.
- HRM+ Vision: We're not just keeping pace with the industry; we're defining its future. Our concept of HRM+ represents the next evolution in Human Risk Management, incorporating AI, advanced analytics and predictive modeling to stay ahead of emerging threats.
- Data-Driven Advantage: We have more security awareness, behavior, culture and HRM-related data than any other vendor in the industry. This data fuels innovation and allows us to develop increasingly sophisticated and effective products and capabilities. For example, the latest version of our Risk Score leverages this wealth of data to provide more accurate, nuanced, and actionable insights into human risk within organizations.
- Comprehensive Onboarding: Our customer success team ensures smooth implementation and adoption across organizations of all sizes.
- Continuous Improvement: With nearly 2,200 employees focused on HRM, we're constantly evolving our solutions to meet emerging threats.
- Community Engagement: KB4-CON events, user groups, and active industry participation foster a strong HRM community. Oh — and did we mention that we have an online community with over 10,000 members?
Unparalleled Resources and Expertise
As the largest vendor in the space:
- We undoubtedly invest more in R&D, product development and customer support than any competitor.
- Our vast customer base provides unique insights into HRM challenges across industries and geographies.
- Our proven track record and financial stability offer customers confidence in long-term partnership.
Why This Matters for Your Organization
Choosing an HRM solution isn't just about features — it's about partnering with a proven leader:
- Scalability: Our solutions grow with you, whether you're a small business or a global enterprise.
- Continuous Innovation: With our resources, we're always ahead of the curve in addressing new threats.
- Proven Effectiveness: Our large-scale deployments mean our products are battle-tested across diverse scenarios.
- Comprehensive Support: From implementation to ongoing optimization, our support infrastructure is unmatched.
Looking Beyond Analyst Comparisons
While we respect analyst evaluations, it's crucial to understand their limitations:
- Methodology challenges in comparing market leaders to smaller vendors.
- Difficulty in quantifying the value of extensive market experience and proven track records.
- Potential bias towards projected market directions rather than current market realities.
The KnowBe4 Advantage
As you evaluate HRM solutions, consider these key differentiators:
- Market Leadership: No other vendor comes close to our 70,000+ customer base or global reach.
- Comprehensive Suite: From awareness training to real-time coaching, we cover all aspects of HRM.
- Innovation Powerhouse: Our team of nearly 2,200 HRM-focused employees drives innovation faster and more effectively than smaller competitors.
- Community and Support: Join the largest community of HRM professionals and benefit from unparalleled support.
Conclusion: The Clear Choice in HRM
KnowBe4 isn't just a strong performer — we are the definitive leader in Human Risk Management. Our scale, innovation and proven track record set us apart in ways that may not be fully captured in traditional analyst reports.
As you make your HRM decisions, it’s important to understand the strengths and limitations of tools like analyst ratings. And it’s doubly important to weigh analyst ratings against the feedback of real customers. KnowBe4 leads the pack across industry review sites including G2, Gartner Peer Insights and TrustRadius.
These customer reviews are the real proof when it comes to satisfaction and market leadership. In G2’s Grid Report for Security Awareness Training, KnowBe4 has been the #1 Leader for 5 consecutive years and has won over 50 product awards across our entire product offerings in 2024 alone.
When you put things in perspective, it becomes clear that — by any objective measure — KnowBe4 is the undisputed market leader. With KnowBe4, you're not just buying into the latest market narrative, you're joining the forefront of human-centric cybersecurity.
Ready to experience true leadership in Human Risk Management? Let's discuss how we can help you transform your organization's security posture.
