Scammers Are Exploiting the Holiday Shopping Season

KnowBe4 Team | Dec 1, 2025

holiday shopping phishing-as-a-serviceUsers should be particularly wary of holiday-themed scams over the next few weeks, according to researchers at Malwarebytes.

“Mobile-first shopping has become second nature, and during the holidays, it’s faster and more frantic than ever,” Malwarebytes says. “Fifty-five percent of people get a scam text message weekly, while 27% are targeted daily.

Downloading new apps, checking delivery updates, or tapping limited-time offers all feel routine. Nearly 6 in 10 people say that downloading apps to buy products or engage with companies is now a way of life, and 39% admit they’re more likely to click a link on their phone than on their laptop.”

The researchers note that delivery tracking lures spike during the holiday season, since many users are already expecting to receive these notifications.

“Postal tracking scams are already mainstream, but the holidays invite particular risk,” the researchers write. “With shoppers checking delivery updates several times a day, it’s easy to click without thinking. Around 4 in 10 people have encountered one of these scams (62%), and more than 8 in 10 track packages directly from their phones (83%), making mobile users a prime target. Again, younger shoppers are the most impacted, with 62% of victims being either Gen Z or Millennials (vs 57% of scam victims overall). The messages look convincing: real courier logos, legitimate-sounding tracking numbers, and language that mirrors official updates.”

The researchers also warn of an increase in malvertising attacks offering holiday sales deals.

“The hunt for flash sales, coupon codes, and last-minute deals can make shoppers more exposed to malicious ads and downloads,” Malwarebytes says. “More than half of people (58%) have encountered ad-related malware (or ‘adware,’ which is software that floods your screen with unwanted ads or tracks what you click to profit from your data), and over a quarter have fallen victim (27%). Gen Z users who spend the most time online are the age bracket that is most susceptible to adware, at nearly 40%.”

KnowBe4 empowers your workforce to make smarter security decisions every day. Over 70,000 organizations worldwide trust the KnowBe4 HRM+ platform to strengthen their security culture and reduce human risk.

Malwarebytes has the story.

Discover Your Organization’s Phish-prone™ Percentage

Ninety-one percent of data breaches begin with spear phishing. Launch our Free Phishing Security Test for up to 100 users to uncover your team's vulnerability and see how your security posture stacks up against industry benchmarks.

Get Your Free Phishing Security Test

Secure the Digital Workforce: Human + AI

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.