Hyper-Targeted Social Engineering Needs Real-Time Video Response

Nick Gasse | Jul 8, 2026

There’s an important metric that can tell you exactly how vulnerable your high-risk employees and departments are to the next generation of social engineering.

It’s not phishing click rates or training completion percentages. It probably doesn’t show up on any security dashboard. It’s the precise number of days it takes your team to respond to a live, context-specific threat with adequate training – training time to market.

When attackers can use generative AI to launch precise campaigns targeting unique organizational processes, regional policies and role-specific workflows, security teams need to deploy new training quickly to protect vulnerable employees. And right now, many security teams are losing the race by weeks – if they even reach the finish line at all.

Fight fire with fire by using AI to accelerate the time to market of hyper-targeted training content.

The Net and the Needle

Defending against this new wave of attackers requires security teams to reconsider how they build and deploy training.

Deep, expert-crafted training content is a tremendous foundation for protecting your workforce, casting a broad security net that covers new and pressing threats at scale. But to address the vulnerabilities that hide inside the edge cases unique to your organization, you need the surgical precision of a needle to craft highly tailored, custom training experiences that accurately reflect these risks.

Traditionally, production bottlenecks make producing custom training assets and experiences difficult. The fundamental friction has never been intentional. Security teams often just don’t have time and budget to create training packages for all the little edge cases. And even when they do, the time it takes to prepare this training leaves a window where high-risk employees are vulnerable.

This logistical barrier is exactly what KnowBe4’s AI-native SAT solves. Over the last year, we’ve introduced several AI Defense Agents (AIDA) that accelerate the creation of custom training experiences. With a few prompts and a couple of clicks, KnowBe4’s AI agents create polished, interactive training courses and realistic deepfake simulations featuring key leaders and employees.

Now, we’re closing another friction point hindering the creation of custom training experiences: video production.

Custom AI VIdeo Builder Dismantles the Barriers to Video Production

Custom AI Video Builder, our latest content customization capability, embeds a native AI video pipeline directly into our SAT platform, collapsing production timelines by up to 90% while boosting engagement and training retention. The operational workflow, powered by a strategic partnership with Synthesia, accelerates the deployment of rich video training content from weeks to minutes, enabling you to:

  • Create context-specific training instantly. All you need to create highly relevant on-brand video content on any topic is some simple reference material – a threat report or internal policy documents, for example.
  • Make your training content your own. Inject key leaders and personnel directly into training content by creating your own custom avatar or choose from 120 distinct AI avatars. No need for live actors, voice talent or cameras.
  • Go global with a micro-targeted training focus. With support for more than 160 languages and dialects, you can create narrated video content tailored to localized threats in the precise regional dialect of a small satellite office overnight.
  • Deploy with one-click publishing. Instead of downloading large video files and manually assembling SCORM packages, a single click triggers automated SCORM 2004 ingestion, routing video directly into your ModStore Uploaded Content library.

How It Works

Custom AI Video Builder lives in the Customization hub in the ModStore, enabling you to start the video building workflow straight from the platform you already use to manage your training campaigns. Here’s how you go from reference material to studio-quality video with just a bit of prompting.

  1. Claim your free Synthesia Starter license from the ModStore. This license allows you to create 120 minutes of custom video content.
  2. Choose whether you want to start your project from a prompt or file. If you have reference materials, like a threat report or policy doc, this can help jumpstart the process, but starting from a prompt is just as easy.
  3. Preview the video and edit as needed. Synthesia will share a template and script based on your input. You can edit as needed, modifying the script, the background or even the AI presenter’s outfit. Once you’re done, you can generate the video.
  4. Import the video to the ModStore. Once the video has been generated, click “Export to KnowBe4” under the Share button to add the video to the Uploaded Content section of the ModStore.

Once the video has been added to your content library, you can incorporate it into your training campaigns as you see fit. Whether you’re adding it to text-based training created with the Content Creation Agent or using it some other way, you’ve effectively collapsed the entire production cycle to minutes.

Personalized, Relevant, Engaging: The Keys to Creating Custom Training That Sticks

The most effective training is the training that reflects your workforce’s lived reality. When employees are presented with training using brand colors and logos, features your company’s leaders and covers the real-world challenges and scenarios that matter to them, it drives engagement and trust.

Custom AI Video Builder builds on a powerful content customization foundation laid by our AI Defense Agents. The Content Creation Agent creates interactive text-based training content tailored to your company’s specific policies, processes and workflows, personalizing training to reflect the real-world situation your workforce faces. The Deepfake Training Content Agent inserts your leaders into practical training exercises, making training more relevant to employees. The Custom AI Video Builder makes your custom training content more engaging, capturing attention with studio-quality production value.

The combination of these capabilities accelerates the delivery of custom training. But the power of content customization isn’t just speed, it’s being able to create deeply personalized, highly relevant training experiences at scale. This is what makes training resonate with your workforce and keeps it top of mind in moments of risk.

Fighting Fire with Fire

Attackers understand that unique corporate processes, special regional policies and role-specific workflows are common gaps in security training. Generative AI has turned them into favored attack surfaces, enabling bad actors to create highly targeted campaigns at scale.

KnowBe4’s content customization suite is how security teams keep up. When an attack targeting your company’s specific wire-transfer workflow surfaces on a Wednesday your team can deploy engaging, hyper-relevant training to the people at risk by day’s end. These new agentic capabilities and strategic partnerships with key innovators build on our deep catalog of expert-crafted training content, enabling you to reach your workforce with breadth and depth.

FAQs

What is KnowBe4's Custom AI Video Builder?

It's an AI-native video production tool built into KnowBe4's SAT platform, powered by a partnership with Synthesia, that turns a prompt or reference document into a finished training video in minutes instead of weeks.

How does Custom AI Video Builder reduce training production time?

It embeds AI video generation directly into the ModStore, automating scripting, avatar creation, localization, and SCORM packaging — cutting production timelines by up to 90%.

What languages does Custom AI Video Builder support?

It supports narration in more than 160 languages and dialects, letting security teams produce region-specific training for offices and workforces worldwide.

How is Custom AI Video Builder different from KnowBe4's other AI Defense Agents?

The Content Creation Agent builds interactive text-based training and the Deepfake Training Content Agent inserts real leaders into simulations, while Custom AI Video Builder focuses on producing studio-quality video from prompts or reference material.

Why does training time to market matter for social engineering defense?

Attackers use generative AI to launch hyper-targeted campaigns exploiting unique company processes and regional policies, so slower training deployment means high-risk employees stay exposed longer.

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Secure the Digital Workforce: Human + AI

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.